Tommy Hilfiger’s career in fashion began in 1968, when he co-founded a clothing and record store named People’s Place in upstate New York. Using $150 he’d saved from working at a petrol station as startup money, he oversaw the expansion of the company into a chain of ten stores. Despite meeting with initial success, People’s Place filed for bankruptcy in 1977. In 1979 Hilfiger moved to New York City to pursue a career as a fashion designer, working on several different labels including Eyewears.